GOING AGAINST THE GRAIN, BRINGING PEOPLE TOGETHER SINCE 2017
21Moonstone began not in a boardroom, but as a passion project among friends in an off-beat lane. We built a co-working studio and a ‘living room’ for artists, creatives, musicians and friends who came together with a drinking culture that defied commercial norms.
Today, 21Moonstone Group is a multi-concept hospitality collective built on that exact same grit and curiosity. We don’t chase trends; we curate subcultures. Across every venue we build, whether it’s a dive bar, craft beer bar, a natural wine diner, or a pizza joint, we are united by a singular mission: To build F&B experiences rooted in craft, community and creative experimentation.
When you step into a 21Moonstone venue, you are stepping into a platform for independent taste, elevated comfort, and a vibrant community.
NEVER PROPER, FOREVER PROSPER
We don’t just build brands - we build a neighbourhood. Each concept has it’s own thing going, but we’re connected by shared values and mutual support. We take work seriously, not ourselves. There’s always space for humour, spontaneity, and personality.
We lean into the weird, the unexpected, the not-so-obvious. We’d rather zig than follow trends and we reflect the people and places around us. Unfiltered, familiar, and grounded in real experiences/
OUR VALUES
1 - People First and Hospitality Follows
“We take care of the crew, so the crew can take care of the house.”
Success in F&B isn’t built on menus; it’s built on people. In this company, no role is too small, and no teammate is insignificant. Exceptional hospitality outward to our guests is impossible without genuine care inward for each other. Look out for your teammates, support one another during a heavy rush, and respect every voice on the floor.
2 - Own Your Sh*t
“Don’t wait for permission to make things better.”
Taking ownership means behaving like an owner, not an observer. If you spot a problem, bring a solution. If a piece of equipment is acting up, find a fix. If a customer is unhappy, turn it around on the spot. If something falls under your care, give it everything you've got. We don’t stand around waiting for someone else to step up.
3 - Lead with Logic, Leave Ego at the Door
“Validate assumptions, seek perspectives, trust the data.”
We stay objective, whether managing a inventory discrepancy, looking at guest feedback, or handling a disagreement on the floor. Pause before judging, listen to alternative perspectives, and base decisions on facts and observations rather than impulses. Treating a customer objectively means giving them a clean slate, listening fully, and solving their needs without taking things personally.
4 - Stay Bold, Stay Proud
“Fail forward, leave an impression, and never be ordinary.”
21Moonstone was born from going against the grain. We want you to bring your personality to work, take pride in your craft, and be unapologetic about creating memorable moments for our guests. We pave new roads in how we serve, pour, and host. If you try something new and it fails, we learn fast and try again. The only real failure here is playing it too safe.
